Special partnership deals from our trusted partners

Tourism is an important driver of economic and social development. The sector stimulates economic growth by generating income, employment and investment in Europe, and through its exports to origin markets worldwide. It helps to sustain our cultural and natural heritage, provides revenue to fund facilities and infrastructure enjoyed by visitors and residents, and promotes an awareness of a common European identity and citizenship distinguished by its diversity.

Together we call on the European Union for action on key policy priorities for the sector.

ETOA is the trade association for better tourism in Europe, working with policymakers to enable a fair and sustainable business environment, so that Europe remains competitive and appealing for visitors and residents. 

With over 1,200 members serving 63 origin markets, it is a powerful voice at local, national and European levels. Members include tour and online operators, intermediaries and wholesalers, European tourist boards, hotels, attractions, technology companies and other tourism service providers ranging in size from global brands to local independent businesses. 

In addition to its powerful lobbying voice, ETOA offers an unparalleled networking and contracting platform for tourism practitioners, running 8 flagship events across Europe and in China that collectively arrange over 46,000 one-on-one appointments every year. New Deal Europe handles membership queries, policy issues and communication between the association’s officers and the membership in the region.

Established in 1981, the Foundation for Environmental Education (FEE) is the world's largest environmental education organisation, with over 100 member organisations in 82 countries.

Our region is grossly under-represented in both areas, so we are actively working with them to get more accreditation for the regions beaches, hotels, restaurants and museums. 

If you are already working hard to develop a sustainable and responsible tourism offering and would like the recognition of Green Key, perhaps the most widely recognised symbol of an organisation’s efforts in sustainability, please contact us as the regional representatives, in order to initiate the process. 

Mabrian Technologies provides data for Tourism Boards, attractions and hotels to assist them in understanding market trends, and allowing them to target marketing spend more effectively. 

Mabrian’s solution incorporates data from external sources such as flight capacity, flight searches, flight and hotel prices, bookings and spend at destination. They combine this with data gathered from across major social media platforms and forums, analysing tourists’ comments on the destination, its attractions and hotel accommodation, which they process to extract emotional intelligence. This provides analysis on consumer wishes and behaviour giving unique insight into how a destination is perceived.

Watch Mabrian presentation for New Deal Europe here.

NEW DEAL EUROPE Regional B2Balkans Event at Tourism & Travel Show Albania, 23-24 November 2023

Following the success of the inaugural Marketplace in the region, held in Tirana in 2022, we are returning to Albania. In partnership with Iceberg Exhibitions, we will organise the 2023 edition of the Travel Show in Albania. 

Suppliers from our 12 destinations and worldwide buyers are invited to join us for a full day of pre-arranged B2B meetings.

Tourism 365, Marketplace and Forum, 2 - 4 October 2023, Terme Tuhelj, 

Croatia: first ever travel trade event in Croatia with a focus on delivering year-round tourism.

New Deal Europe has partnered with Julius Rose, to deliver a regional b2b marketplace and conference focusing on the year-round offer of Croatia and the broader region of SE Europe.

Suppliers are invited to join us and meet with international buyers. Enquire for the prices and terms of participation.

Our PR Partner, AM+A Marketing and Media Relations is the leading PR company for tourism bodies in Central and Eastern Europe, having managed the PR account for the national tourism boards of Poland, Czech Republic, Latvia and Slovenia, amongst others. 

They bring a wealth of knowledge and leadership to the table and have a clear focus on sustainable tourism, evidenced by their award winning campaign for Lake Bohinj in Slovenia, which helped the regional tourist board to be named the ‘Best Destination in Sustainable Tourism’ at the World Travel Awards.

Connecting Travel Marketplace UK (previously Global Travel Marketplace), returns in 2024 taking place on the 15-18 September in London at the Park Plaza Riverbank Hotel by Jacobs Media Group and powered by Connections.

For destinations, travel companies or experience providers aiming to attract travellers from these coveted markets, JMG looks forward to collaborating with you to help drive your success.

During the inaugural event in 2021, New Deal Europe were delighted to be part of more than 300 senior decision-makers across 40 nationalities, including from the NDE destinations. Next event: London, September 2024.

Format Prescheduled 1:1 meetings Interactive content Networking sessions

More information on Connecting Travel Marketplace here.