ALPS 2 ADRIATIC CAMPAIGN - NORTH AMERICA 2025

The Alps2Adriatic Campaign is a collaborative initiative by New Deal Europe and Visit Europe to introduce the Alps2Adriatic region to travel advisors and tour operators in the USA and Canada. Running from July to December 2025, the campaign promotes a region that blends history, culture, sustainability, and natural beauty — perfect for North American travellers seeking something fresh yet familiar.

The campaign features:

• Friuli-Venezia Giulia (Italy)
• Julian Alps, Vipava Valley, and Karst (Slovenia)
• Umag, Istria (Croatia)

Together, these regions offer a true 'Europe in a nutshell' experience — Roman ruins, Venetian palaces, Austro-Hungarian towns, UNESCO sites, soaring Alps, Mediterranean resorts, pristine nature, and world-class wine and gastronomy.

Whether it’s Lake Bohinj’s eco-tourism, the dual cultural capitals of Nova Gorica and Gorizia, or Trieste’s imperial elegance — it’s a region with stories worth telling.

This part of Europe:

• Is under the radar, yet easy to access and packed with immersive experiences
• Offers frictionless, borderless travel between countries
• Combines rich culture, natural beauty, and sustainability
• Speaks to travellers seeking authenticity and depth
• Is an alternative to over-priced destinations suffering from over-tourism

We’d love to speak with you about this exciting destination! 

We’re hitting the road across USA and Canada between July and December 2025, with:

• Sales visits and agency presentations
• Destination training
• Participation in three major trade events:
  • USTOA Annual Conference & Marketplace
  • NTA Travel Exchange
  • Signature Travel Network Annual Conference

Whether you're looking to expand your European offering, increase your product knowledge, or want to connect with destination partners, we're here to help.

The Alps2Adriatic campaign is co-funded by the regional partners and the European Travel Commission (The European Union), as part of their efforts to grow long-haul tourism and spotlight lesser-known parts of Europe.