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New Deal Europe Forum and Destination Presentations 2025

The Forum element of the event focuses on how Balkan destinations can boost revenue per visitor while ensuring sustainable growth. 

Destinations presented in 2025 include: Zagreb, Julian Alps & Karst-Carso (Slovenia), and Moldova.

New deal europe forum 2025

What do destinations in SE Europe need to do in order to increase revenue from each visitor?

Content Session hosted by ETOA

The Forum session will be preceded by primary research and statistics on market trends in South East Europe and the Balkans, presented by David Edwards, ETOA’s Insight Expert.


Moderator: 

Rachel Raed, Director of Insight & Business Improvement at European tourism association


Panel: 

  • Menno van Ijssel, Project Manager Research at European Travel Commission
  • Claire Hanney, Managing Director, Travel Experiences at The Travel Cooperation
  • Viljam Kvalic, Director of Incoming at Kompas DMC
  • Tim Hennigan, Luxury Travel Agent at The Travel Collaborative


SPEAKERS - NEW DEAL EUROPE FORUM 2024

Rachel Read (moderator)

Rachel Read (moderator)

Rachel Read (moderator)

Director of Insight and Business Improvement, ETOA


Rachel works with a range of partners to provide and comment on tourism data and statistics. She runs the ETOA Insight Hub, a one-stop centre for industry insight and thought leadership. Prior to European tourism association, she worked in consumer analytics and educational travel.

Menno van Ijseel

Rachel Read (moderator)

Rachel Read (moderator)

Project Manager Research, 

European Travel Commission


Menno van IJssel is currently Project Manager in the research department of the European Travel Commission (ETC), a non-profit organisation responsible for the promotion of Europe as a tourist destination in third markets. In that capacity, Menno works on various research projects identifying key trends and opportunities for European tourism. Projects range from the monitoring of the short-term rental market across Europe, to sustainable tourism indicators, to assisting in the development of ETC’s Quarterly Reports. His passion lies in understanding how people travel, where they go, and for what reasons.

Claire Hanney

Rachel Read (moderator)

Claire Hanney

Managing Director of Travel Experiences, 

The Travel Corporation


Claire Hanney is the Managing Director of Travel Experiences at The Travel Corporation, where she oversees the creation of unforgettable, sustainable travel adventures for iconic brands like Trafalgar, Insight Vacations, Contiki, Luxury Gold, and Costsaver. With nearly two decades of experience across the globe, Claire's passion lies in blending authentic experiences with responsible tourism. Whether it's connecting travellers with local communities or finding innovative ways to reduce the environmental impact of guided holidays, she believes travel should enrich both people and the planet. Claire’s energy and enthusiasm inspire her teams to think big and deliver even bigger, making her a key voice in the future of tourism.


Viljam Kvalic

Viljam Kvalic

Claire Hanney

Director of Incoming, 

Kompas DMC


Viljam Kvalič is a professional in the travel and tourism industry, specialising in destination management, business development, and sales strategy. As the Director of Incoming at Kompas, he plays a key role in shaping the company’s MICE and luxury travel services across Europe.

His career includes leadership roles at Happy Tours & DMO Soča Valley, and his beginnings at the now world-renowned Hiša Franko. With a strong ability to develop strategic partnerships and create seamless travel experiences, he has successfully led teams and designed programmes for discerning clients worldwide.

Passionate about authentic experiences and innovative event solutions, Viljam continues to drive excellence in the tourism industry, ensuring every journey is memorable and impactful.

Tim Hennigan

Viljam Kvalic

Tim Hennigan

Travel Consultant, 

The Travel Collaborative


Tim has an illustrious career as a travel consultant having worked in Boston, Massachusetts with the The Tzell Travel Group since 1998. He joined the Travel Collaborative a division of Tzell in 2011. 

The Travel Collaborative is a 60 million dollar company consisting of seventeen Owner/Partners as well as twenty-four independent Travel Managers. It provides complete travel services to both corporate and leisure clients. 

Tim’s clients are upscale Americans and Tim is known for delivering an exceptional level of service – covering planning the trip, during the trip, and after the trip 24 x 7. 


destination presentations 2025

Destination presentations 2025

At the NDE 2025 we will feature the following destination presentations:


  • Zagreb, The Capital of Croatia - Europe's best kept secret


  •  Julian Alps & Karst-Carso - Regions in Western Slovenia


  • Moldova - Top 10 reasons to visit Moldova


New deal europe forum 2024

Is the tourism boom in South East Europe good for the region, and can it be maintained sustainably?

Content Session hosted by ETOA

The Forum session will begin with the World Travel And Tourism Council’s latest data on tourism numbers to our region presented by Nejc Jus, WTTC's Head of Research.

The panel discussion session will follow.


Moderator: 

Rachel Raed, Director of Insight & Business Improvement at ETOA - European tourism  

                       association


Panel: 

  • Melissa Tilling, CEO of Sustainable Journeys by Charitable Travel
  • Dritan Xhengo, MD and founder of Past & Present Journeys
  • Krassimir Kiriakov, Head of the Commercial and Economic Section at the Bulgarian Embassy
  • Nejc Jus, Head Of Research at World Travel & Tourism Council


SPEAKERS - NEW DEAL EUROPE FORUM 2024

Rachel Read (moderator)

Rachel Read (moderator)

Rachel Read (moderator)

Director of Insight and Business Improvement, ETOA


Rachel works with a range of partners to provide and comment on tourism data and statistics. She runs the ETOA Insight Hub, a one-stop centre for industry insight and thought leadership. Prior to European tourism association, she worked in consumer analytics and educational travel.

Melissa Tilling

Rachel Read (moderator)

Rachel Read (moderator)

Founder and CEO of Charitable Travel and Sustainable Journeys


Melissa Tilling, veteran of 37 years in the industry launched her unique social enterprise travel company Charitable Travel in 2020, with a commitment to a social purpose replacing shareholder value with philanthropy. In November 2023, in pursuit of #travelforgood, Melissa launched a new tour operator. Sustainable Journeys creates amazing holidays in the most sustainable way possible: rail enabled from the UK where possible, utilising EV self-drives and in-destination rail travel, offering locally owned and sustainably certified places to stay, spreading the wealth of tourism to secondary and tertiary destinations, and minimising the negative impacts of tourism.

Nejc Jus

Rachel Read (moderator)

Dritan Xhengo

Head Of Research - World Travel & Tourism Council 


Nejc Jus is originally from Slovenia, but based in London. At WTTC he is responsible for shaping, leading and implementing the research agenda. The research is a key pillar of WTTC’s advocacy and is used to guide work in the organisation’s strategic priority areas. Nejc is also responsible for building and maintaining relationships with WTTC’s research partners. 


Dritan Xhengo

Krassimir Kiriakov

Dritan Xhengo

Dritan Xhengo is the Managing Director and founder of Past & Present Journeys.

Managing Director and Founder - 

Past & Present Journeys


One of the first travel companies set up by the new generation which emerged after the fall of communism in Albania.

Dritan worked for some of the largest Internationals before starting his own travel company in 2008 with the goal of making it one of the finest of its kind in and beyond the Balkan Region.

Dritan holds a master’s degree in Business Administration from Bled School of Management.

He particularly enjoys spending time with his kids & travelling around the world. 

more info

Krassimir Kiriakov

Krassimir Kiriakov

Krassimir Kiriakov

Head of the Economic and Commercial department in the Embassy of Republic of Bulgaria in London


Krassimir Kiriakov has a longstanding successful career in international economic development. He has managed large development projects in cooperation with the World Bank, USAID amongst others. As a leading international expert in commodity based financing he implemented projects in Central and Eastern Europe, Asia and Africa. For fifteen years he was President of a very successful project management consultancy, based in Sofia. 

Krassimir has served two times as a senior government official; Deputy Minister of Education and Science, and Deputy Minister of Economy and Industry of the Republic of Bulgaria. 

Since 2022 he has been following a diplomatic career as Head of the Economic and Commercial department in the Embassy of Republic of Bulgaria in London.


destination presentations 2024

Destination presentations 2024

At the NDE 2024 we will feature the following destination presentations:


  • Zagreb, The Capital of Croatia - Europe's best kept secret


  • Bosnia and Herzegovina - The Most Exciting Destination in the World


  • Montenegro - Montenegro: Wild Beauty


  • Moldova - Top 10 reasons to visit Moldova


2024 Forum Partners

World Travel And Tourism Council

2024 Destination Presentations Partners

ARCHIVE: New deal europe forum 2023 Was SPONSORED BY MABRIAN

Is the New Deal Europe region the next big thing, and if so, are we ready?

Content Session

The panel discussion session followed on from 'Overlook 2023' travel statistics to the region presented by  Mabrian Technologies, who we have commissioned to do the market research into tourism trends in South East Europe, which has been presented by Ana Borduzha, VP of Business Development at Mabrian Technologies.


Moderator: Tine Murn, co-founder, New Deal Europe

Panel: 

  • Mark Tanzer, CEO ABTA
  • Marija Labovic, Acting Director, National Tourism Organisation of Serbia
  • Nejc Jus, Head Of Research at World Travel & Tourism Council
  • Denis Ilic, Senior Product & Contracting Manager G Adventures

Overlook 2023 - research by mabrian technologies

NDE_2023 South East Europe Overview (pdf)

Download

ARCHIVE: SPEAKERS - NEW DEAL EUROPE FORUM 2023

Mark Tanzer

Marija Labovic

Marija Labovic

CEO, ABTA - The Travel Association 

more info

Marija Labovic

Marija Labovic

Marija Labovic

Acting Director - National Tourism Organisation of Serbia

more info

Nejc Jus

Marija Labovic

Denis Ilic

Head Of Research - World Travel & Tourism Council 

more info 


Denis Ilic

Anna Borduzha

Denis Ilic

Senior Manager - G Adventures

more info

Anna Borduzha

Anna Borduzha

Anna Borduzha

Business Development Manager - Mabrian

more info


ARCHIVE: destination presentations 2023

Destination presentations 2023

At the NDE 2023 we will feature the following destination presentations:


  • Slovenia - Explore Slovenia. In your own way.


  • Montenegro  - Montenegro: Wild Beauty


  • Kras and Vipava Valley - Western Slovenian destinations: Karst, Vipava Valley and border city of Nova Gorica 


ARCHIVE: Partnerships with New deal europe

Partnerships with NDE to develop tourism in the Greater Balkans

Presentations of NDE partnerships.

At the NDE 2022 in London we will present the following partnerships:


09.15 Kenny Smith and Julia Feuell - Online Travel Training (OTT) Watch here. 


09.30 Anna Borduzha, Mabrian Technologies Watch here.


09.45 Armin Roelcke, Tour Amigo  Watch here.


10.00 Sean Taggart, European Tourism Association (ETOA) Watch here.


10.15 Finn Bolding Thomsen, Foundation for Environmental Education (FEE) Watch here.

ARCHIVE: NDE FORUM 2020

Supporting Each Other: sharing strategies and best practices

  

New Deal Europe 2020 Forum was our keynote seminar dealing with the main issue in travel. We assembled senior travel industry figures, both buyers and suppliers, to address the issues affecting them, and discuss how to get through the Covid crisis. The debate shone a light on best practices to keep travel businesses afloat and suggested strategies to attract new business. 


Speakers

  • Jennifer Tombaugh, President of leading US tour operator, Tauck


  • Andrea Godfrey, Brand Manager of Regent Holidays, the first UK travel company to operate in Albania


  • Dominic Burke, Managing Director of Travel Centres, the leading independent travel agency consortia in Ireland


  • Antonia Urlić, Executive Director of Croatian luxury hotel brand, Stories Hotels


  • Alp Ozaman, the New York based Regional Marketing Manager of Turkish Airlines 

Moderator

  • Lee Hayhurst, Executive Director of Travolution 

Supporting Each Other - keynote seminar, 5.10.2020

2021 Forum Partners

ARCHIVE: NDE FORUM 2021

New Deal Europe 2021 Forum - our keynote seminars dealing with the main current issues in the travel and tourism industry.

The Restart - What to expect

  • Primary Research from News UK into consumer confidence Tom Scott


  • Global Overview by Oxford Economics Helen McDermott


  • News Update on the Global Travel Taskforce Katie McGonagle, Features Editor, Travel Weekly

 

Watch Video

Destinations' presentations

  • I FEEL SLOVENIA with Slovenian Tourism Board by Z. Vincetic Watch video


  • Bosnia-Herzegovina with USAID Turizam by A. Lakic, F. Caluk, J. Jamakosmanovic Watch video


  • Moldova with Invest Moldova by R. Verbeniuc, R. Dee Watch video

SPEAKERS and moderator

Jennifer Tombaugh

 Jennifer Tombaugh is President of Tauck, the family-owned US-based tour operator serving all seven continents with more than 170 guided travel experiences and events for culturally curious travelers on land, small ship and river cruises. Jennifer oversees Tauck’s Worldwide Operations, Brand Management, Reservations, Guest Relations, Global Sales, and Digital & Direct Marketing teams.  

More info.

Andrea Godfrey

 Andrea Godfrey has worked for Regent Holidays for a total of 22 years starting in sales after graduation, and after a break working in Ukraine, returned to a General Manager role. In recent years, her role has involved mostly product and contracting in a wide variety of destinations from Iceland to Russia, including Ukraine and the Balkans.

More info. 

Dominic Burke

Dominic Burke

Dominic Burke, Managing Director of Travel Centres has 40 years' experience in the travel agency sector in Ireland.. Travel Centres is Ireland's largest grouping of independently-owned and managed professional travel agents. 

More info. 

Antonia Urlić

Lee Hayhurst - moderator

Dominic Burke

Antonia Urlic is the Executive Director of Croatian upscale hotel brand, Stories Luxury Hotels. She has previously held senior marketing and promotions roles at Valamar Hotels and Croatian Airlines and was the director of the tourism sector at the Croatian Chamber of Commerce.

More info. 

Alp Ozaman

Lee Hayhurst - moderator

Lee Hayhurst - moderator

 Alp Ozaman is an accomplished airline executive with 18 years of travel industry experience and has been the Regional Marketing Manager for Turkish Airlines in New York for the last 11 years.  His role also encompasses tour operations and corporate sales. In addition Alp is a lecturer in the Hospitality Department at the School of Professional Studies, New York University. More info. 

Lee Hayhurst - moderator

Lee Hayhurst - moderator

Lee Hayhurst - moderator

 Lee Hayhurst has been one of the leading figures in British travel trade journalism over the last 14 years. As the Editor and Executive Director of Travolution, he is at the forefront of the technology and digital revolution in travel. Lee is a regular contributor to the UK’s leading trade magazine Travel Weekly and has covered various travel sectors including cruise, travel agents and tour operators. He regularly moderates both Travolution and partner events and conferences.  

More info.


Copyright © 2019 New Deal Europe - All Rights Reserved. 

Lead photo: Solcavsko, Slovenia, Other PHotos from tourism BOards and travel websites from THE Balkans. 

NDE Logo by Deep dive Studio, NYC.

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