New Deal Europe was born at a trade fair in London in 2018. Tine Murn, a former Director of the Slovenian Tourist Board in the UK, and Robert Dee, a lifelong Balkanophile, who’s long career in tourism began as a tour escort on Cosmos Tourama’s ‘Jewels of Yugoslavia’, both realised that the Balkan region was under represented and resolved to do something about it. It seemed crazy that one of the most popular destinations on the planet did not have an event dedicated to driving tourism to it, and the idea to start the first ever Balkan focused travel trade event started to take shape.
It was not without its challenges. Several of the 11 countries of the Balkans did not have a representation office in London. Some had National Tourist Boards at home while others had Tourism Ministry’s taking care of marketing. Others had nothing at all. The pathway to spreading the word was difficult and complicated.
Two years later, in partnership with experienced travel fair organisers, Jacobs Media Group, and with sponsorship from The Times of London, New Deal Europe was a sold out travel fair in London ready to welcome its first delegates. Then Covid struck. The event was postponed to October 2020 and relaunched as a global and virtual event. It was hugely successful delivering around 1,200 meetings and a series of keynote seminars on tourism in the Balkan region.
The event had grown three fold by the time of the second Virtual NDE Marketplace and Forum in April 2021, welcoming 248 delegates from 38 countries, with buyers attending from all parts of the globe. Moldova was also added to the NDE portfolio of destinations, bringing the total number of exhibiting countries to 12.
It is our plan to grow New Deal Europe, move back to live events, and take the concept to different source markets. Thank you for helping us to deliver more business to the rich and varied landscape of South Eastern Europe.
Code of Business Ethics
At New Deal Europe we believe in equal opportunity and sustainable business practices. All our partners, clients and employees will be treated equally and not disadvantaged by prejudices, racism or bias. We promote fairness, respect and tolerance and will make every endeavour to ensure compliance to all laws related to employment and contractual legislation. Complaints, when received, will be dealt with fairly, on their merits and with regards to due process and outcome impartiality. We maintain confidentiality when handling customers' personal or private information, as required by law, including GDPR requirements.
Copyright © 2019 New Deal Europe - All Rights Reserved.
Lead photo: ALBANIA, Other PHotos from tourism BOards and travel websites from THE Balkans.
NDE Logo by Deep dive Studio, NYC.